6 Best Ways to Promote Your Small Business on Facebook
6 Best Ways to Promote Your Small Business on Facebook - Almost all consumers use the Web to search for local businesses and most of them are on Facebook. And Facebook is the largest popular social networking platform in the world so far, about one billion active users.
Small business owners, including those who are building a business can not afford to ignore Facebook. Meanwhile, the social media giant continues to launch features to help users find small businesses while helping small businesses connect with new prospects.
A good Facebook presence can help you engage your fans and grow your business. But with so many ways to promote your business on Facebook, it's hard to know where to begin.
And cheer up now that you've found your way out, and this article will explain how easy you can do to make social media work for you yourself.
1). Create your Page
Your Facebook page is your business base on social networking sites. Pages are very similar to ordinary Facebook profiles but to brands and businesses.
You will interact with Facebook users through your business page, so make sure it really reflects your brand.
Use your business logo as the main photo for your Page, and choose an interesting cover photo and show what your business is doing.
Write down a few promotional phrases to describe your brand, and choose a memorable web address. As the Facebook Page URL appears in the form www.facebook.com/(yourbrand).
2). Sharing
It is not enough to just have a Facebook Page. To gather followers, you need to create compelling and engaging content for your fans.
Users who like your page will see your post appear on their Facebook headline feed, so get cracking. You can share updates, photos, videos, promotions and more.
The most successful Facebook post is one that can encourage most people to comment, share and like, be brief and visual.
Look for ways to add a visual element to your post, whether it's a short video clip, an image from within your store, or just stock art.
The Facebook Page Insights tool helps solve the guesses of sharing. This tool, accessible from your Facebook Page Admin menu, provides valuable information about follower activity.
For example, this might tell you what time most people see your content so you can plan your campaign.
3). Start Making Connections
What's the point of sharing content if nobody sees it? Fortunately, Facebook has built-in tools to help you build online.
First, look at the "Build Audience" tool found in your Page Admin menu. You will find the option to invite both your Facebook friends and your email contacts to follow your Page.
Traditional marketing techniques can help you develop your audience beyond your current followers. That means advertising your Facebook Web address on signs in your store, on your business cards, in emails you send, and other marketing materials you generate for your business.
If you take the time to create a simple and easy-to-remember URL for your Page from the start, it's easier to promote your business in the future.
4). Involve your Followers
In the meantime, you can grow your audience organically by creating content that your followers like, your likes, and your comments share.
The key is to post quality content on a regular basis. That means sharing updates that are relevant to your audience at least once or twice per week.
For best results, try watching a friendly tone of conversation, and remember to make it short and invite people to view.
Keep your updates on time, and respond directly to private comments and messages. Creating a dialog with your followers will encourage them to engage with your future posts.
Facebook also offers several direct marketing tools for business users.
Facebook Offers is a tool that lets you create coupons that can be redeemed in your store or online. For a fee, you can also ask Facebook to push your offer to a news feed of users who have not followed your business.
By setting a budget, you determine how many users will see your offer. Promoted posts allow you to increase the visibility of any Pages updates. For a fee, your posts will appear near the top of news feeds of potential customers.
5). Leveraging Fan Friends
New customers are more likely to try your business if their friends are already using it. Facebook lets you use word of mouth to promote your product or service.
Keep in mind that when fans interact with your Page, their friends will see activity in their news feeds.
You can grow more interactions in different ways. Prepare polls and ask questions on the Facebook Page that your fans can not refuse.
Encourage customers to "check in" into your business on Facebook when they visit by offering small discounts to anyone who does so.
Checking is a feature that lets users tell their friends about their location.
You can also create special events and limited time promotions and invite your followers, who can invite their friends in turn.
6). Consider Facebook Ads
Facebook also offers a traditional advertising option that lets you position your custom ads in user news feeds.
Ads appear as promotional posts and direct anyone who clicks directly to your website.
Because Facebook collects a lot of user data, these ads can target your ads to users who are most likely to be interested in your product or service.
The platform also features analytics tools to help you understand which ads drive interest and sales.
Small business owners, including those who are building a business can not afford to ignore Facebook. Meanwhile, the social media giant continues to launch features to help users find small businesses while helping small businesses connect with new prospects.
A good Facebook presence can help you engage your fans and grow your business. But with so many ways to promote your business on Facebook, it's hard to know where to begin.
And cheer up now that you've found your way out, and this article will explain how easy you can do to make social media work for you yourself.
6 Best Ways to Promote Your Small Business on Facebook
1). Create your Page
Your Facebook page is your business base on social networking sites. Pages are very similar to ordinary Facebook profiles but to brands and businesses.
You will interact with Facebook users through your business page, so make sure it really reflects your brand.
Use your business logo as the main photo for your Page, and choose an interesting cover photo and show what your business is doing.
Write down a few promotional phrases to describe your brand, and choose a memorable web address. As the Facebook Page URL appears in the form www.facebook.com/(yourbrand).
2). Sharing
It is not enough to just have a Facebook Page. To gather followers, you need to create compelling and engaging content for your fans.
Users who like your page will see your post appear on their Facebook headline feed, so get cracking. You can share updates, photos, videos, promotions and more.
The most successful Facebook post is one that can encourage most people to comment, share and like, be brief and visual.
Look for ways to add a visual element to your post, whether it's a short video clip, an image from within your store, or just stock art.
The Facebook Page Insights tool helps solve the guesses of sharing. This tool, accessible from your Facebook Page Admin menu, provides valuable information about follower activity.
For example, this might tell you what time most people see your content so you can plan your campaign.
3). Start Making Connections
What's the point of sharing content if nobody sees it? Fortunately, Facebook has built-in tools to help you build online.
First, look at the "Build Audience" tool found in your Page Admin menu. You will find the option to invite both your Facebook friends and your email contacts to follow your Page.
Traditional marketing techniques can help you develop your audience beyond your current followers. That means advertising your Facebook Web address on signs in your store, on your business cards, in emails you send, and other marketing materials you generate for your business.
If you take the time to create a simple and easy-to-remember URL for your Page from the start, it's easier to promote your business in the future.
4). Involve your Followers
In the meantime, you can grow your audience organically by creating content that your followers like, your likes, and your comments share.
The key is to post quality content on a regular basis. That means sharing updates that are relevant to your audience at least once or twice per week.
For best results, try watching a friendly tone of conversation, and remember to make it short and invite people to view.
Keep your updates on time, and respond directly to private comments and messages. Creating a dialog with your followers will encourage them to engage with your future posts.
Facebook also offers several direct marketing tools for business users.
Facebook Offers is a tool that lets you create coupons that can be redeemed in your store or online. For a fee, you can also ask Facebook to push your offer to a news feed of users who have not followed your business.
By setting a budget, you determine how many users will see your offer. Promoted posts allow you to increase the visibility of any Pages updates. For a fee, your posts will appear near the top of news feeds of potential customers.
5). Leveraging Fan Friends
New customers are more likely to try your business if their friends are already using it. Facebook lets you use word of mouth to promote your product or service.
Keep in mind that when fans interact with your Page, their friends will see activity in their news feeds.
You can grow more interactions in different ways. Prepare polls and ask questions on the Facebook Page that your fans can not refuse.
Encourage customers to "check in" into your business on Facebook when they visit by offering small discounts to anyone who does so.
Checking is a feature that lets users tell their friends about their location.
You can also create special events and limited time promotions and invite your followers, who can invite their friends in turn.
6). Consider Facebook Ads
Facebook also offers a traditional advertising option that lets you position your custom ads in user news feeds.
Ads appear as promotional posts and direct anyone who clicks directly to your website.
Because Facebook collects a lot of user data, these ads can target your ads to users who are most likely to be interested in your product or service.
The platform also features analytics tools to help you understand which ads drive interest and sales.
