Facebook Marketing - 8 Tools Your Business Should Use
Facebook Marketing 8 Tools Your Business Should Use - Facebook offers a number of features that stretch beyond just ordinary social networks. From advertising to social media marketing, many of these tools can benefit businesses that want to make a bigger impact on the Web.
Here are eight Facebook features your business should use
1). Page Insights
Just like Google Analytics, Facebook also provides data metrics, allowing you to monitor the performance of your pages.
Insights allow page administrators to see how many people like their business page, how many people see the post and demographic data about a page's readers.
Most importantly, it describes specific content that involves the reader.
2). Hashtag
Particularly related to platforms like Twitter, hashtagging (or tagging keywords with # symbols) is an important social media tool that lets you join in larger conversations.
Recently introduced on Facebook, this practice creates clickable links that will include your posts on related topics, even outside your network.
For example, hashtagging #marketing will make your post in a conversation with those interested in business strategy and marketing.
3). Stock Photography
Facebook recently partnered with Shutterstock, a popular royalty free photography market, to provide millions of stock images for small businesses to integrate into their Facebook ads and posts.
At no additional cost, users have unlimited access to the Shutterstock licensed library, complete with search engine capabilities and Facebook ad creation tools.
4). Page Manager App
The free Facebook app for Android and iOS allows page admins to post content seamlessly from their mobile device.
Users can keep abreast of live page feeds, manage events, and upload multiple photos for a single entry. The latest version is available on Apple App Store and Google Play Store.
5). Scheduled Posts
Want to keep the flow of content but do not have time to keep monitoring your pages? Facebook now lets you schedule posts to appear later.
When creating a post to appear later, click the clock icon in the bottom left of the sharing tool, and add the future time you want to publish. Posts can be scheduled at 10-minute intervals.
6). Promoted Post
This is a great tool for small businesses who want to promote their content but do not have a large advertising budget.
For as little as $ 5 per post, promoted content is labelled "sponsored" and will appear higher in your newsfeed audience for longer periods of time. This provides a better chance your audience will make the post.
7). Graph Search
The latest version of the Facebook search bar includes the breadth of search results outside the network you know.
While in beta, Graph Search collects user data and provides personalized search results based on your interests and connections, enabling businesses to appear in searches optimized for specific audiences.
8). The Place
Facebook's location update feature lets users add specific locations to their posts and photos using GPS technology.
By adding your business as a place, users can check in on arrival, push notifications on their timelines, and basically promote your business while providing your location.
Here are eight Facebook features your business should use
1). Page Insights
Just like Google Analytics, Facebook also provides data metrics, allowing you to monitor the performance of your pages.
Insights allow page administrators to see how many people like their business page, how many people see the post and demographic data about a page's readers.
Most importantly, it describes specific content that involves the reader.
2). Hashtag
Particularly related to platforms like Twitter, hashtagging (or tagging keywords with # symbols) is an important social media tool that lets you join in larger conversations.
Recently introduced on Facebook, this practice creates clickable links that will include your posts on related topics, even outside your network.
For example, hashtagging #marketing will make your post in a conversation with those interested in business strategy and marketing.
3). Stock Photography
Facebook recently partnered with Shutterstock, a popular royalty free photography market, to provide millions of stock images for small businesses to integrate into their Facebook ads and posts.
At no additional cost, users have unlimited access to the Shutterstock licensed library, complete with search engine capabilities and Facebook ad creation tools.
4). Page Manager App
The free Facebook app for Android and iOS allows page admins to post content seamlessly from their mobile device.
Users can keep abreast of live page feeds, manage events, and upload multiple photos for a single entry. The latest version is available on Apple App Store and Google Play Store.
5). Scheduled Posts
Want to keep the flow of content but do not have time to keep monitoring your pages? Facebook now lets you schedule posts to appear later.
When creating a post to appear later, click the clock icon in the bottom left of the sharing tool, and add the future time you want to publish. Posts can be scheduled at 10-minute intervals.
6). Promoted Post
This is a great tool for small businesses who want to promote their content but do not have a large advertising budget.
For as little as $ 5 per post, promoted content is labelled "sponsored" and will appear higher in your newsfeed audience for longer periods of time. This provides a better chance your audience will make the post.
7). Graph Search
The latest version of the Facebook search bar includes the breadth of search results outside the network you know.
While in beta, Graph Search collects user data and provides personalized search results based on your interests and connections, enabling businesses to appear in searches optimized for specific audiences.
8). The Place
Facebook's location update feature lets users add specific locations to their posts and photos using GPS technology.
By adding your business as a place, users can check in on arrival, push notifications on their timelines, and basically promote your business while providing your location.
